Case Study: YWAM Orlando achieves personalized, automated donor engagement for 10,000 supporters with Virtuous

How YWAM Orlando uses Virtuous to personalize relationships with 10,000 supporters

YWAM Orlando (Youth With A Mission) runs missionary training programs and manages roughly 1,000–2,000 active donors within a broader pool of about 10,000 contacts. With a small development team and legacy CRM eTapestry, they struggled with impersonal, generalized communications and no automation or analytics. To solve this, YWAM Orlando selected Virtuous as their nonprofit CRM and automation platform to better segment and personalize outreach.

Virtuous implemented automated workflows, Virtuous Signals analytics, events and grants management, and automated tasks that trigger personalized stewardship (for example, multi‑email graduation sequences—some with seven emails—and alerts when donors cross lifetime giving thresholds like $10,000). These capabilities let YWAM Orlando personalize communications across 10,000 supporters, automatically reengage lapsed donors, and streamline fundraising operations—effectively adding a “sixth team member” to improve donor engagement and operational efficiency.

YWAM Orlando

Alastair Cuthbertson

Digital Communications Director