Case Study: World Association of Girl Guides and Girl Scouts (WAGGGS) achieves clearer data, stronger donor relationships, and increased fundraising with Virtuous

How WAGGGS can fundraise in new ways more efficiently and with confidence in their data

The World Association of Girl Guides and Girl Scouts (WAGGGS) — the largest voluntary movement for girls and young women worldwide — faced an outdated, siloed fundraising system that didn’t integrate with other tools, left teams working from spreadsheets during COVID, and made donor tracking and segmentation almost impossible. Seeking an affordable modern CRM, WAGGGS evaluated options and chose Virtuous to replace their legacy database and restore confidence in their data.

Virtuous migrated and consolidated scattered records (growing WAGGGS’s database from an estimated 6,000 to more than 20,000 contacts), enabled segmentation, automation, Eventbrite syncing, and regional customizations (GBP, date formats, membership workflows), and reduced ongoing maintenance costs. As a result, WAGGGS improved donor cultivation and personalization, and surpassed its 2021 fundraising target — raising £600,000 against a £450,000 goal — with faster queries and clearer visibility into supporter behavior thanks to Virtuous.

World Association of Girl Guides and Girl Scouts (WAGGGS)

Inga Pikse

Head of Philanthropy and Individual Giving