Case Study: Louisville Rescue Mission achieves stronger donor relationships and increased support to fight homelessness with Virtuous

How Virtuous helped Louisville's back-office tasks so they can focus on their mission

Louisville Rescue Mission, one of the oldest and largest rescue missions in the U.S. founded in 1881, needed a better way to build relationships with supporters and raise more support to fight homelessness. To address this, they migrated from eTapestry to Virtuous Nonprofit CRM (Virtuous) in late 2015 to modernize their fundraising and donor engagement.

Virtuous implemented its Nonprofit CRM to centralize donor data and enable more meaningful communications, helping Louisville Rescue Mission connect with givers in new ways. According to the organization, the switch to Virtuous has strengthened supporter relationships and increased fundraising capacity, allowing them to have a greater impact on the Louisville community.

Louisville Rescue Mission

John Barnett

Chief Development Officer