Case Study: Chicanos Por La Causa achieves personalized cultivation of 1,000 donors with Virtuous

How Virtuous helped a team of one cultivate 1,000 donors

Chicanos Por La Causa, a Phoenix-based nonprofit, relied on a one-person donor relations team to steward about 1,000 active donors but was held back by outdated donor-management software, poor support, and no marketing automation. Veronica Carrillo, the organization’s Donor Relations Manager, needed a way to create personalized donor journeys at scale — which led CPLC to adopt Virtuous and its nonprofit CRM with Virtuous Automation.

Virtuous implemented automated email series, tagging/segmentation, and hands-on support (data migration and one-on-one training), enabling Veronica to welcome and engage donors instantly while freeing time for face‑to‑face major‑donor work. As a result, CPLC now cultivates 1,000 donors personally with higher engagement and responsiveness, and Virtuous customers see measurable efficiency gains — on average a 20% reduction in administrative time.

Chicanos Por La Causa

Veronica Carrillo

Donor Relations Manager