Case Study: The Lutheran Home Association achieves stronger donor relationships and 50% higher productivity with Virtuous

How The Lutheran Home Association chose Virtuous to increase efficiency and connect with donors

The Lutheran Home Association (TLHA), a Christian nonprofit serving seniors and people with developmental disabilities, needed a modern fundraising platform to support a shift to relational donor engagement. Their old CRM required logging into a remote server and calling the provider for reports, offered poor data visibility, and couldn’t support the organization’s new strategy—so TLHA selected Virtuous as their nonprofit CRM to increase efficiency and connect more effectively with donors.

Virtuous implemented a web-based nonprofit CRM with easy data entry, dashboards, and on-demand access that eliminated remote-server bottlenecks. The switch to Virtuous saved about 20 hours a week on database administration, increased office productivity by at least 50%, and helped TLHA plan more consistently, strengthen long-term donor relationships, and improve fundraising outcomes.

The Lutheran Home Association

Mark Hayes

President of Ministry