Case Study: Saving Moses gains clearer donor insights and scales operations with Virtuous and Marketing Support Network

How Saving Moses uses Virtuous and Marketing Support Network to gain insights into donor data and scale their operations

Saving Moses, a global humanitarian organization that rescues and cares for babies and young children, needed better control of donor data and a more sophisticated segmentation and communication strategy to boost retention and support. To achieve this they switched CRMs to Virtuous and partnered with Marketing Support Network (MSN) for call-center services to replace their old systems and enable more targeted fundraising outreach.

Virtuous and MSN worked together to implement the new CRM, clean and migrate data, train staff, and launch the call center and system on the same day. Since July 2021 MSN has handled over 2,000 calls for Saving Moses with a 51% donation rate, 20% donor updates, and 9% prayer requests, enabling more scalable, data-driven communications. Saving Moses reports a smooth conversion and improved operations thanks to Virtuous (and MSN) and recommends both partners.

Saving Moses

Heidi Cortez

Director of Operations