Case Study: Rainforest Foundation US achieves streamlined fundraising and clearer donor insights with Virtuous

How Rainforest Foundation US chose Virtuous to streamline their fundraising and scale growth

Rainforest Foundation US (RFUS), which protects rainforests in partnership with indigenous peoples, experienced rapid growth in individual giving after 2019 and found its previous tools (Network for Good and GiftWorks) were clunky and limited donor tracking. Needing an all‑in‑one CRM to support expanded fundraising, segmentation, and relationship-building, RFUS chose Virtuous as their growth partner.

Virtuous implemented its CRM/growth platform to give RFUS clearer insights into donor sources, segmentation, and full engagement (from email opens to giving history), and provides monthly feature updates that respond to RFUS needs. As a partner, Virtuous helped RFUS redesign processes, justify added development staff, and begin data cleanup and automations—resulting in improved attribution of donations, measurable tracking of email and campaign performance, and anticipated time savings as workflows are fully implemented with Virtuous.

Rainforest Foundation US

Viviana Briseño

Development Operations Manager