Case Study: Morgan Autism Center achieves streamlined fundraising and personalized donor communications with Virtuous

How Morgan Autism Center simplified their internal systems for more efficient fundraising

Morgan Autism Center, a Bay Area nonprofit serving adults and children with special needs (68 students in school and 50 in the adult program, serving 118 clients daily), faced fragmented fundraising systems—eTapestry, Constant Contact, and Greater Giving—that made donor data hard to find, segment, and analyze. The organization needed an integrated solution to automate communications, enable segmentation, and simplify daily fundraising work, so they switched to the Virtuous CRM platform.

Virtuous consolidated donor records, giving, email, events, and major-giving workflows into one system, pulling website sign-ups directly into the database and enabling targeted, personalized outreach (for example, segmenting previous supporters for a Giving Tuesday campaign). The unified platform reduced back-office work, improved data access and support, and helped Morgan Autism Center send more relevant communications—streamlining fundraising and donor engagement in ways the Development team calls a “lifesaver.”

Morgan Autism Center

Lisa Lemke

Development and Communications Director