Case Study: Catholic Extension achieves greater fundraising efficiency and donor engagement with Virtuous

How migration from Blackbaud Raiser's Edge to Virtuous increased their fundraising efficiency

Catholic Extension, a fundraising organization that supports poor and remote U.S. Catholic communities, needed a modern, cloud-based CRM to replace their server-based Raiser's Edge. Their distributed development team required better donor tracking, segmentation, automations, and more cost-effective software to improve collaboration and reporting—so they chose Virtuous as their new CRM.

Virtuous delivered a cloud CRM with dashboards, automations (e.g., title-based tagging, birthday emails, gift alerts), portfolio self-service, and daily revenue-forecast syncing, giving the team real-time visibility into segments and campaign performance. As a result, 43 team members now use Virtuous across 86 dioceses, the organization reclaimed 5–10 hours weekly from manual tasks, and gift officers gain faster insights and improved donor relationships thanks to Virtuous’s reporting, accessibility, and support.

Catholic Extension

Madeleine Marchaterre

Senior Manager of Development