Case Study: Made to Flourish achieves personalized donor engagement and growth with Virtuous

How Made to Flourish scaled their supporter's generosity with personalized engagement

Made to Flourish, a nonprofit ministry focused on helping pastors and churches integrate faith, work, and economic wisdom, was outgrowing a Salesforce-based CRM that had been cobbled together by a consultant. The team struggled with a system that was hard to modify, expensive to maintain, and not designed for fundraising or organization-wide collaboration, especially as they expanded to a national network of leaders and donors.

Virtuous provided a nonprofit-built CRM with automation, marketing/email tools, and better segmentation, allowing Made to Flourish to manage relationships, workflows, and reporting internally without relying on consultants. With Virtuous, the team created tailored donor journeys, improved major donor strategy, and empowered city network leaders with real-time access; most notably, their annual campaign has at least doubled over the last two years thanks to better email segmentation and engagement.

Made to Flourish

Rebekah Jones

Development Director