Case Study: John 3:16 Mission improves donor engagement and data health with Virtuous

How John 3:16 Mission utilizes Virtuous to gain insights and create personalized donor journeys

John 3:16 Mission, an interdenominational Christian ministry serving Tulsa’s homeless, hungry, poor, and at-risk community, needed a better way to manage donor relationships and internal processes. Before switching to Virtuous, the team struggled with limited responsiveness, no built-in email marketing, a single non-personalized receipt template, and difficult-to-track metrics.

With Virtuous CRM, John 3:16 Mission cleaned up more than 3,000 duplicate records, improved data trustworthiness, and gained better insight into giving trends and email engagement. Virtuous also enabled in-house email newsletters, personalized donor communications, and customizable receipting, helping the mission respond more quickly and build stronger donor trust.

John 3:16 Mission

Jack Humphrey

Data Manager