Case Study: Dogs on Deployment achieves 94.6% increase in giving in 10 months with Virtuous

How integration with two best-in-class platforms leveraged automation and grew generosity

Dogs on Deployment is a San Diego nonprofit that connects military members, veterans, and first responders with volunteers who board their pets while they serve. Although they’d used Classy for fundraising since 2017, they lacked a nonprofit CRM to scale personalized donor communication — so with help from Classy’s customer success team they chose Virtuous as their CRM solution to integrate with Classy.

Virtuous implemented an integration that automatically imports and segments donors from Classy, runs automated queries and tasks, and enables personalized 1:1 outreach and stewardship. As a result, Dogs on Deployment saw a 94.6% increase in giving in their first 11 months using Classy + Virtuous (vs. the prior 12 months), plus time savings, better donor tracking, and growth in recurring monthly donors thanks to Virtuous’s automation.

Dogs on Deployment

Alisa Johnson

President and Co-Founder