Case Study: Harrison Memorial Hospital Foundation strengthens donor relationships and increases giving with Virtuous CRM

How Harrison Memorial Hospital Foundation Strengthened Donor Relationships and Increased Giving with Responsive Fundraising

Harrison Memorial Hospital Foundation, a healthcare nonprofit serving its surrounding counties, was struggling with fragmented donor data spread across outdated systems. Virtuous helped the foundation move to its responsive nonprofit CRM, giving the team a unified view of nearly 9,000 donors and making it easier to manage relationships, track communications, and reduce manual work.

With Virtuous, HMH Foundation streamlined onboarding, consolidated donor information, and improved visibility into email activity, receipts, and past giving. The result was stronger donor engagement, more personalized outreach, and better use of staff time for strategic fundraising efforts, helping the foundation increase giving and build lasting support.

Harrison Memorial Hospital Foundation

Betsy Owen

Foundation Coordinator