Case Study: The Freedom Story achieves a 50–60% cut in admin time and grows donor giving with Virtuous

How Freedom Story cut their admin time in half and grew generosity

The Freedom Story, a nonprofit preventing child trafficking and supporting at‑risk students in Thailand, faced fragmented systems (Salesforce, Mailchimp, and multiple Excel sheets), heavy manual reporting, and no automation to guide donor journeys. Seeking a single fundraising and donor-management platform, The Freedom Story selected Virtuous to centralize data, streamline workflows, and enable automated communications.

Using Virtuous and its automation tools, The Freedom Story centralized donor data, built automated workflows (including a three‑email pre‑donor series), and empowered international team members to manage communications. The switch cut administrative time by an estimated 50–60%, improved donor retention and conversions to monthly giving, and let staff pull reports in seconds — measurable gains attributed to Virtuous.

The Freedom Story

Rachel Goble

Executive Director