Case Study: Fleece & Thank You deepens donor engagement with Virtuous

How Fleece & Thank You utilizes Virtuous and KindKatch to deepen engagement and gain insight into their donor data

Fleece & Thank You, a human services nonprofit that provides blankets and video messages of support to children facing illness, needed a better way to manage donor relationships. Before switching to Virtuous, the team struggled with inadequate CRMs, poor user experience, and disconnected historical data, making it difficult to deliver the personalized communication their supporters expect.

Using Virtuous CRM, along with KindKatch integration, Fleece & Thank You automated donor journeys, improved segmentation, and sent personalized video messages at scale. The result was more timely and targeted communication, an 85% engagement rate on content, and an above-average donor retention rate of 75%, showing the impact of Virtuous on both supporter engagement and fundraising effectiveness.

Fleece & Thank You

Nicholas Kristock

Founder and CEO