Case Study: UMOM New Day Centers achieves increased giving and streamlined donor stewardship with Virtuous's cloud-based CRM

How Automation and Cloud-Based Software Helped UMOM Grow Giving and Improve Internal Processes

UMOM New Day Centers‎, a Phoenix-based nonprofit providing shelter and housing for families experiencing homelessness, needed a modern donor management system that would work on- and off-site and replace a hard-to-use, non‑integrated legacy CRM that lagged in updates, limited users, and made giving and marketing difficult. They selected Virtuous and its cloud-based nonprofit CRM—primarily for its native Automation features—to support event-based fundraising, volunteer access, and improved donor experiences.

Virtuous implemented its cloud CRM with Automation, Tasks, flexible user permissions, Social Insights, and a dedicated customer success-led data migration and training plan. The result was immediate: prompt email receipts and acknowledgments, simpler gift entry and cleaner data, easier task assignment that improved stewardship, and real-time access for event volunteers—enabling better collaboration, more personalized donor journeys, and faster digital fundraising thanks to Virtuous.

UMOM New Day Centers‎