Case Study: Muttville Senior Dog Rescue achieves doubled donor base and deeper donor insights with Virtuous

How a user-friendly CRM and wealth data integration grew their supporter's generosity

Muttville Senior Dog Rescue, a nationally recognized nonprofit that rescues roughly 1,000 senior dogs a year, was hampered by an inflexible, expensive legacy CRM that only allowed two users at a time and provided no wealth or prospect information. Seeking a scalable, user-friendly system to help a small staff cultivate deep, personalized donor relationships, Muttville adopted Virtuous (Customer since 2016) to replace their primitive CRM and better support growth.

Virtuous implemented its CRM and prioritized an integration with DonorSearch to provide quick donor capacity and likelihood snapshots, enabling more responsive stewardship and more effective major gift prospecting. As a result of Virtuous’s solution-oriented support and the DonorSearch integration, Muttville doubled its donor file over four years and improved targeting, portfolio development, and overall donor engagement.

Muttville Senior Dog Rescue

Erick Smith

Development and Operations Manager