Case Study: Hope Media Group improves donor experiences and streamlines operations with Virtuous CRM

Hope Media Group Saves Resources and Improves Donor Experiences With a Responsive Nonprofit CRM

Hope Media Group, a multi-brand ministry engaging people through radio, events, online content, and mobile apps, was struggling with costly, disconnected technology and data silos across teams. The organization needed a single, collaborative nonprofit CRM that would be usable by marketing, major donors, and finance while improving visibility into donor behavior and reducing manual reporting work.

By switching to Virtuous and using its nonprofit CRM, fundraising automation, marketing and email tools, and BI/reporting features, Hope Media Group unified its systems, empowered teams to pull their own reports, and improved transparency and efficiency. Virtuous also enabled more intentional, personalized donor journeys through automation and analytics, helping the team better target campaigns, save time, and increase donor responsiveness and giving.

Hope Media Group

Kayla Pacheco

Manager of Donor Strategy and Reporting