Case Study: Hustle Phx achieves increased donor engagement and fundraising efficiency with Virtuous CRM

Helping Nonprofits Raise More Money & Do More Good

Hustle Phx is a Phoenix nonprofit that empowers under‑served urban entrepreneurs by providing mentorship, capital and community. To grow donor and mentor relationships they needed a nonprofit CRM that would let them understand each constituent’s giving capacity and passions and enable highly personalized communications—so they turned to Virtuous and its Virtuous CRM.

Virtuous implemented dashboards and Virtuous Automation to give Hustle Phx real‑time fundraising metrics and automated, timely donor outreach. The results: the team can see key fundraising data at a glance, send the right message without manual effort, and has materially increased engagement and marketing/fundraising capacity for a small staff—delivering measurable momentum in donor connection thanks to Virtuous.

Hustle Phx

Oye Waddell

Founder