Case Study: College of the Ozarks achieves personalized donor outreach with Virtuous

College of the Ozarks turns 1,500 dashboard views into personalized outreach with Virtuous

The College of the Ozarks, a private Christian college, faced the challenge of personalizing its fundraising outreach for a deeply invested donor base and using data to inform its campaign strategies. To address this, the customer utilized the Virtuous software platform, including its Nonprofit CRM and specialized dashboards.

Virtuous provided a data-driven solution through its Responsive Dashboard, which offered metrics on digital engagement, giving statistics, and retention. By logging over 1,500 dashboard visits to inform their strategy, the team, led by Jeff Schneider, delivered highly personalized and timely donor touchpoints. This approach deepened donor relationships and supported the college's tuition-free model, leading to Virtuous naming Schneider the 2025 Responsive Fundraiser of the Year.

College of the Ozarks