Case Study: Charlotte Rescue Mission deepens donor connections with Virtuous

Charlotte Rescue Mission Creates Deeper Connections

Charlotte Rescue Mission, a human services nonprofit serving people at the intersection of homelessness and addiction, was struggling with fragmented donor data in Blackbaud’s Raiser’s Edge NXT and database view. The systems were not communicating properly, which especially hurt grant management and reporting, and the organization also dealt with unresolved support tickets and a limited view of donor information.

To solve this, Charlotte Rescue Mission implemented Virtuous software, with help from AmPhil for migration cleanup, training, and data processing. Virtuous gave the team built-in marketing automation, donor workflows, reporting transparency, SMS, online giving, and a donor portal, helping them send targeted first-time donor email series, track revenue daily, and give donors access to their giving history. The result was greater trust in their data, stronger donor engagement, and time and cost savings from reducing manual receipt mailings and postage.

Charlotte Rescue Mission

Sharon Bremer

Chief Development Officer