Case Study: Atlas Free automates routine tasks and boosts donor retention with Virtuous

Atlas Free Automates 40% of Routine Tasks and Segmented Communication With New Nonprofit CRM

Atlas Free, a nonprofit fighting sexual exploitation in the U.S. and across 25 countries, needed a better way to scale as it grew. Its legacy system relied on manual processes, offered limited donor insight, made recurring giving changes difficult for donors, and required hours of manual reporting and analysis. Atlas Free turned to Virtuous and its nonprofit CRM platform to support automation, donor management, and reporting needs.

With Virtuous, Atlas Free automated routine tasks, built segmented and personalized communications, gained a 360-degree view of donors, and improved back-end giving management through an integration with GoFundMe Pro. The results were significant: 40% of routine tasks were automated, reporting and analysis time dropped by 30%, and monthly donor retention increased, while donors gained more control over their giving and staff spent less time on manual support.

Atlas Free

Jackie Ellwood

Donor Relations Manager