Case Study: Animal Humane Association of New Mexico grows monthly donors 20% with Virtuous

Animal Humane Association of New Mexico grows monthly donors 20% in 7 months with Virtuous

Animal Humane Association of New Mexico, an animal welfare nonprofit, faced challenges with a legacy CRM that led to 16,000 duplicate contacts and poor data hygiene. This created hours of manual work for their staff and hindered their donor outreach efforts. They partnered with Virtuous Software to implement its nonprofit CRM and automation tools to address these issues.

By using Virtuous, the organization deduplicated its entire contact list in just three days and reclaimed over 10 hours of manual work each month. The solution's automation features, including a new donor welcome email series, helped them increase their number of monthly donors by 20% within seven months. The efficiency gains from using Virtuous also allowed them to consolidate staff positions, which more than offset the cost of the platform.

Animal Humane Association of New Mexico