Case Study: Akin unifies donor databases and automates donor journeys with Virtuous CRM+

Akin completes two CRM migrations and unifies donor databases with Virtuous

The nonprofit Akin faced challenges with a clunky, outdated CRM that contained irrelevant contacts and consumed staff time with manual work. Their data was siloed across teams, and they lacked any automated donor communication. To address this, Akin turned to the vendor Virtuous and its Virtuous CRM+ platform.

With the help of Virtuous, Akin successfully completed two full CRM migrations, including one after acquiring another organization, which unified all donors into a single platform. They launched automated welcome and impact email workflows, enabling consistent touchpoints. This solution removed manual tasks for staff, improved funder communication, and allowed for quick onboarding of new employees thanks to the platform's user-friendly design.

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