Case Study: A Kid’s Place Tampa Bay achieves stronger donor relationships and 30% more personalized marketing with Virtuous

A Kid's Place Tampa Bay builds stronger donor relationships with Virtuous

A Kid’s Place Tampa Bay, a human services nonprofit that provides residential care for children removed from their homes due to abuse, neglect, or abandonment, needed a better way to manage donor relationships and communications. After their founder’s passing, they were left with limited history in a legacy CRM that they were barely using, while separate email and database systems made fundraising and outreach cumbersome and time-consuming. They turned to Virtuous for a more modern nonprofit CRM and email platform.

With Virtuous CRM, marketing/email tools, and automation, A Kid’s Place Tampa Bay unified donor data, improved team usability, and created more personalized communications at scale. The organization saw email open rates rise from roughly 15–20% to about 37%, and it scaled personalized marketing efforts by 30%. Virtuous also helped staff act faster with features like dashboards and call lists, strengthening donor relationships and supporting more consistent fundraising.

A Kid’s Place Tampa Bay

Samantha Mellen

Development Director