Case Study: DHL delivers an engaging Formula E VR activation with Virtual Umbrella

DHL runs a 1-week VR activation at Formula E with Virtual Umbrella

The customer, DHL, through its partnerships agency Bright Partnerships, engaged Virtual Umbrella to provide a VR showcase for a major spectator event. Following a prior successful collaboration, the challenge was to manage and execute a technical VR activation as part of DHL's branded space at the Formula E race in Brooklyn.

Virtual Umbrella managed the installation of the VR hardware and provided on-site technical oversight for one week. Their solution ensured the VR zone operated smoothly, providing guests with a high-quality experience. The vendor's expertise successfully supported DHL's engagement activities at the event.

DHL