Case Study: Zalando increases brand awareness with VIOOH programmatic DOOH

Zalando boosts brand awareness in a 4-week programmatic DOOH campaign with VIOOH

Zalando, an online retailer of shoes, fashion, and beauty products, faced the challenge of standing out in a highly competitive market. Their objective was to increase brand awareness among adults aged 25-40, fashion lovers, and existing users. To achieve this, they partnered with vendor VIOOH on a programmatic digital-out-of-home (DOOH) campaign.

VIOOH implemented a programmatic always-on campaign that ran for four weeks. The solution involved a behavioral analysis conducted through the Adsquare planner to identify and target only the digital frames most connected to Zalando's target audience. While the provided case study text does not list specific quantitative results, the campaign was designed to efficiently increase brand awareness for Zalando through VIOOH's audience-based programmatic approach.

Zalando