Case Study: World Gold Council strengthens brand presence in Japan with VIOOH programmatic DOOH

World Gold Council strengthens brand presence in Japan with VIOOH across Tokyo, Osaka and Kobe

The World Gold Council (WGC) sought to strengthen its brand presence in Japan and engage affluent investors. To address this challenge, they partnered with VIOOH to execute a high-impact programmatic digital out-of-home (pDOOH) campaign.

VIOOH implemented a solution that activated premium Cityscape digital screens in key Japanese locations like Tokyo and Osaka. Using audience-led pDOOH and dynamic optimization through DV360, the campaign successfully delivered premium visibility and effective reach among high-net-worth and aspirational investors.

World Gold Council (wgc)