Case Study: World Gold Council boosts views and website traffic with VIOOH programmatic DOOH

World Gold Council boosts click-through rates by 211.43% with VIOOH

The World Gold Council, a membership organisation that champions gold as a strategic asset, partnered with VIOOH to drive viewership and promote awareness for its documentary sequel, 'GOLD: A Journey with Idris Elba'. The challenge was to amplify interest in the World Gold Council and gold's transformative power on a large, global scale.

VIOOH implemented a groundbreaking programmatic digital out-of-home (prDOOH) campaign that ran on eye-level, sky-level, and spectacular screens across 18 cities in 8 regions. This was further supported by additional reach campaigns on social channels. The campaign delivered impressive results for the World Gold Council, including a 211.43% increase in benchmark click-through rates and a 52.37% influx of new users to its website.

World Gold Council