Case Study: win2day boosts betting awareness with VIOOH programmatic DOOH

win2day showcases real-time betting odds during the European Championships with VIOOH

win2day, a sports betting platform, wanted to stand out from competitors during the European Championships. Their challenge was to establish themselves as the sports betting expert and drive awareness. They partnered with VIOOH on a programmatic digital out-of-home (DOOH) campaign.

VIOOH implemented a solution using Dynamic Creative Optimisation (DCO) to display real-time betting odds for the Austrian national team's opening match. The creatives were continuously updated during the matches using APIs to ensure the odds were current. This campaign ran on metro screens across Vienna, successfully showcasing win2day's real-time capabilities.

Win2Day