Case Study: Wilson boosts international presence at Roland Garros with VIOOH programmatic DOOH

Wilson boosts Roland Garros brand attribution by 54% with VIOOH

Wilson, a tennis equipment brand, worked with VIOOH on a programmatic digital out-of-home (pDOOH) campaign. Their challenge was to become front of mind for fans attending the Roland Garros tennis tournament and to increase their international presence.

The solution implemented by VIOOH involved a smart geo-targeting strategy. Fans were targeted at key touch points in Paris, including the airport, tournament entry/exit points, and transit lines, with ads controlled by dayparting to align with peak travel times. High-impact creative featuring a QR code provided a seamless path to purchase. As a result, VIOOH's campaign generated 54% of brand attribution as a direct result of the contextually tailored creative.

Wilson