Case Study: Water World Ocean Park achieves up to 497% lift in visitations with VIOOH programmatic DOOH

Water World Ocean Park drives up to 497% more visits with VIOOH

Water World Ocean Park, a major theme park in Hong Kong, partnered with VIOOH to launch a programmatic digital out-of-home (prDOOH) campaign. The goal was to effectively promote its Water World attraction and drive an increase in actual park visitations, requiring a channel that was both brand-safe and capable of delivering traceable results.

VIOOH implemented a campaign that served various creative formats on MTR panels. The solution's effectiveness was measured using a footfall study methodology that tracked device IDs and compared a control group against an exposed group. The campaign recorded a significant 497% lift in visitations, with 5.28% of the exposed group visiting compared to 1.06% of the control group, proving the high impact of the VIOOH strategy.

Water World Ocean Park