Case Study: Visa achieves greater brand awareness in South Africa with VIOOH programmatic DOOH

Visa targets 132 screens across South Africa with VIOOH

Visa sought to stand out from competitors in a busy airport environment to generate awareness among travelers in South Africa. They partnered with VIOOH on a programmatic digital out-of-home (DOOH) campaign to address this challenge.

The solution implemented by VIOOH involved deploying programmatic DOOH screens along airport routes to target travelers heading to major international airports. This was complemented by retargeting the audience with mobile ads and an interactive campaign that directed viewers to the Visa website. The campaign successfully drove awareness for Visa in the region.

Visa