Case Study: Virgin Australia boosts business traveller engagement with VIOOH programmatic DOOH

Virgin Australia lifts brand consideration by 11% with VIOOH

Virgin Australia, the airline, faced the challenge of increasing awareness of its Virgin Australia Business Flyer program among small and medium enterprise (SME) decision makers. Their objective was to position the loyalty program as a valuable business tool to drive sign-ups and increase brand consideration. They partnered with vendor VIOOH on a programmatic digital out-of-home (pDOOH) campaign to address this.

The solution implemented by VIOOH combined first-party audience data to identify high-indexing business audiences. Contextually relevant messaging was activated across digital screens in airports, fuel stations, hotels, and roadside locations, with creative tailored to each environment. This omnichannel approach reinforced the campaign during peak travel periods. The campaign was a success, resulting in an 11% increase in brand consideration, a 19% lift in audience preference, and a 15% uplift in brand perception.

Virgin Australia