Case Study: Unilever boosts summer ice cream sales with VIOOH’s weather-triggered programmatic DOOH

Unilever activates 269-screens weather-targeted DOOH with VIOOH

Unilever faced the challenge of boosting summer sales for its Magnum and Twister ice cream brands while supporting the launch of its new Euphoria range. To address this, the company partnered with vendor VIOOH on a programmatic digital out-of-home (DOOH) campaign.

VIOOH implemented a weather-triggered solution that used dynamic creative optimization. The Magnum campaign was activated only when temperatures were below 24 degrees Celsius, while the Twister campaign was shown when temperatures rose above that threshold, ensuring maximum contextual relevance. The campaign was executed at a large scale, activating 269 screens across 22 coastal cities in France.

Unilever