Case Study: Ubisoft boosts brand awareness for Just Dance 2026 with VIOOH programmatic DOOH

Ubisoft drives 7.1M impressions and +26pt consideration uplift with VIOOH

Ubisoft faced the challenge of standing out during a peak competitive season to promote its Just Dance 2026 game. The gaming company partnered with VIOOH on a programmatic digital out-of-home (pDOOH) campaign to drive brand awareness across multiple international markets.

VIOOH implemented a multi-market solution, deploying high-energy visuals on 670 digital screens near key retail locations in the UK, France, Germany, and Australia. The campaign was optimized for peak Christmas shopping hours. This strategy delivered 7.1 million impressions and achieved an average uplift in consideration of 26 points for Ubisoft.

Ubisoft