Case Study: Uber boosts brand visibility with VIOOH programmatic DOOH

Uber delivers 33.7M impressions with VIOOH in a real-time DCO campaign across Brazil

Uber faced the challenge of standing out during peak commuting periods in Brazil's Q4, a time of high mobility demand and intense advertising clutter. To strengthen its brand visibility and reinforce its position as a trusted mobility partner, Uber partnered with vendor VIOOH to activate a programmatic digital out-of-home (DOOH) campaign.

The solution implemented by VIOOH was an always-on campaign using Dynamic Creative Optimisation (DCO) across JCDecaux Brazil's premium inventory. Creative executions dynamically adapted to real-time environmental and location signals, including weather and temperature triggers, to deliver contextually relevant messaging. The campaign delivered 33.7 million impressions and 7.7 million DOOH plays, successfully reaching urban commuters across Brazil's major cities.

Uber