Case Study: tombola boosts brand awareness and share of search with VIOOH programmatic DOOH

tombola boosts brand awareness with VIOOH programmatic DOOH campaign

tombola, an online gaming company, faced the challenge of being unable to leverage consumer search data to inform its digital out-of-home (DOOH) advertising campaigns. To address this, they partnered with VIOOH and other partners on a programmatic solution.

The solution implemented by VIOOH used programmatic DOOH with day-parting to serve ads during peak app usage times. Partnering with Captify and HAWK, the campaign leveraged search data to reach in-market audiences and directly link offline impressions to online search behavior. The campaign successfully elevated brand awareness, drove consideration for tombola, and increased its share of search among competitors.

Tombola