Case Study: Times Radio achieves real-time news engagement with VIOOH programmatic DOOH

Times Radio boosts audience penetration by 33% with VIOOH

Times Radio, a UK-based radio station, needed an attention-grabbing campaign that capitalized on its live, on-air nature by reacting to real-world events in its marketing. They partnered with the vendor VIOOH and other partners to utilize programmatic digital out-of-home (DOOH) advertising to address this challenge.

The solution implemented by VIOOH and its partners involved placing dynamic creative on high-impact digital screens that updated in response to real-world news events, often within one to two hours of the news breaking. This innovative, real-time campaign successfully demonstrated that Times Radio was at the forefront of debate and analysis, resulting in a 33% uplift in audience penetration for the client.

Times Radio