Case Study: Texas Christian University boosts school pride and fan excitement with VIOOH programmatic DOOH

Texas Christian University reaches fans on 318 screens with VIOOH

Texas Christian University (TCU) aimed to build excitement and connect with its fans traveling from Dallas to Los Angeles for the College Football Playoff. Their challenge was to ensure strong visibility and engagement during this key travel period. To meet this objective, they partnered with vendor VIOOH on a programmatic digital out-of-home (DOOH) campaign.

The solution from VIOOH involved running ads across 318 digital screens in the Dallas Fort Worth and Los Angeles International Airports. This campaign ran from January 7th to 11th to align with peak travel times. By leveraging VIOOH's programmatic DOOH capabilities, TCU successfully boosted awareness and school pride among its supporters at these key travel touchpoints.

Texas Christian University