Case Study: Tchibo boosts Vienna store traffic and matcha week awareness with VIOOH programmatic DOOH

Tchibo boosts coffee bar net sales 5.5% with VIOOH

Tchibo, a major coffee retailer, faced the challenge of using a seasonal matcha product to attract more visitors to its stores in Vienna. The objective was to increase store traffic, build awareness for its matcha week, and position the brand as contemporary. To achieve this, Tchibo partnered with VIOOH on a programmatic digital out-of-home (pDOOH) campaign.

VIOOH implemented a multi-channel solution combining pDOOH, CTV, online video, and social media with geo-targeting around Tchibo stores. This strategy successfully increased awareness and drove footfall, resulting in a 5.5% net sales uplift in Tchibo coffee bars during the campaign period.

Tchibo