Case Study: SNCF Réseau increases recruitment awareness with VIOOH's programmatic DOOH solution

SNCF Réseau reaches 3.7M impressions with VIOOH for recruitment awareness

SNCF Réseau faced a challenge with its previous campaigns, as its messaging was diluted by an inability to isolate student audiences from the general commuting public. To increase awareness of its recruitment opportunities among students and recent graduates, the company worked with VIOOH and its partners on a programmatic DOOH solution.

The campaign, implemented by VIOOH, utilized a proprietary DMP to trigger ad delivery exclusively during time slots and on screens where student density was highest. This data-led approach, which applied audience suppression to minimize waste, ensured the recruitment message reached the right audience. The solution delivered 3.7 million highly targeted impressions for SNCF Réseau.

SNCF Réseau