Case Study: SIXT drives bookings from domestic travellers with VIOOH

SIXT boosts bookings from domestic travellers with VIOOH

The renowned car rental company SIXT faced the challenge of staying at the forefront of travellers' minds to drive bookings. To address this, they partnered with VIOOH on a programmatic digital out-of-home (DOOH) campaign.

VIOOH's solution utilized a multi-format approach with JCDecaux Australia to drive initial awareness via premium OOH assets. VIOOH then leveraged Yahoo to retarget the exposed travellers across their digital channels to effectively drive bookings and complete the customer journey.

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