Case Study: Sibuya drives restaurant visits with VIOOH programmatic DOOH

Sibuya drives 10% sales lift in the first week with VIOOH

Sibuya faced the challenge of cutting through the noise to position its Santa Engracia 70 restaurant as the preferred dining destination for both locals and tourists. To achieve this, they worked with VIOOH on a programmatic digital out-of-home (pDOOH) campaign.

VIOOH's solution utilised Dynamic Creative Optimisation (DCO) to deploy ads that featured real-time counts of likes and comments from Sibuya’s Instagram, creating authentic user-generated content. The ads were time-targeted to run only during peak ‘hunger hours’ for maximum relevance. This approach resulted in a 10% increase in sales in the first week of activation and a 5% sales uplift in the following weeks.

Sibuya