Case Study: Sardinia Tourism Board boosts luxury travel awareness with VIOOH programmatic DOOH

Sardinia Tourism Board reaches millions of high-value users with VIOOH

The Sardinia Tourism Board faced the challenge of distinguishing itself as a premium destination from competitors at the ITB China tourism exhibition and effectively attracting high-net-worth individuals and international travelers. To meet this objective, they partnered with VIOOH to execute a programmatic digital out-of-home (pDOOH) campaign.

VIOOH's solution leveraged programmatic capabilities across airport, metro, and mall inventories in China's major cities. Using Petal Ads' data science for precise audience targeting with over 200 user profile tags, the campaign reached millions of high-value users. VIOOH's approach successfully aligned with Sardinia's target demographic, with over 65% of the audience being corporate executives and frequent travelers, which minimized invalid exposure and greatly enhanced campaign efficiency.

Sardinia Tourism Board