Case Study: Santander boosts awareness and consideration with VIOOH programmatic DOOH

Santander boosts prompted awareness 4% with VIOOH

Santander, a leading global bank, sought to enhance consideration and familiarity for its Corporate Commercial Banking offering among Financial Business Decision Makers (BDMs). To address this challenge in the competitive financial services sector, Santander partnered with VIOOH on a programmatic digital-out-of-home (DOOH) campaign.

VIOOH implemented a data-driven solution using tailored messaging delivered across rail, street furniture, large format, and airport screens. This programmatic DOOH strategy successfully reached Santander's niche B2B audience. The campaign achieved a 4% lift in both prompted awareness for Santander and consideration of its Corporate Commercial offering within the target audience of financial BDMs.

Santander