Case Study: Rice Business School boosts MBA awareness and consideration with VIOOH programmatic DOOH

Rice Business School boosts MBA consideration 43% with VIOOH

Rice Business School faced the challenge of standing out in the highly competitive educational landscape in Texas. To drive awareness and consideration for its new hybrid MBA program, it partnered with VIOOH for a programmatic digital out-of-home (DOOH) campaign.

VIOOH deployed a programmatic DOOH campaign across three major Texas airports, using digital PDN networks and digital charging stations to target geographically relevant audiences. The campaign resulted in a 43% increase in consideration and a 56% increase in the likelihood to enroll in the MBA program.

Rice Business School