Case Study: Ria boosts brand awareness and sales with VIOOH programmatic DOOH

Ria uses VIOOH to launch 8 real-time flight-data creatives for Brussels airport travelers

Ria, a money transfer service provider, faced the challenge of elevating its profile and promoting its services to travelers arriving at Brussels airport. To address this, they partnered with the programmatic DOOH platform VIOOH to launch a targeted campaign aimed at increasing awareness and sales during the Tomorrowland Festival period.

The solution implemented by VIOOH used real-time flight data to dynamically adapt digital out-of-home creatives based on a traveler's country of origin. Eight different creatives were displayed, each showcasing a currency relevant to the targeted audience. This innovative, data-driven approach by VIOOH successfully enhanced Ria's visibility among its key demographic of international travelers.

Ria