Case Study: Randstad boosts brand awareness and recruitment with VIOOH programmatic DOOH

Randstad boosts local hiring visibility across 50 French cities with VIOOH

Randstad, a major player in human resources, faced the challenge of boosting its commercial activity and attracting new talent in a competitive job market, particularly in regions with underutilized employment opportunities. To address this, they partnered with VIOOH on a programmatic digital out-of-home (DOOH) campaign.

VIOOH implemented a hyper-localized strategy, targeting high-footfall locations across 50 cities in France with ads broadcast during optimized time slots. The solution focused on a 30km radius around each city to ensure maximum visibility for both candidates and local businesses. This programmatic DOOH campaign successfully increased Randstad's brand awareness by positioning them as a key player in local employment.

Randstad