Case Study: Psycho Bunny boosts brand awareness and recall with VIOOH programmatic DOOH

Psycho Bunny reaches travelers with VIOOH in a 20% share-of-voice airport campaign

Psycho Bunny, a luxury apparel brand, faced the challenge of reaching high-value travelers in crowded markets and maintaining its brand presence across key US airport gateways. To address this, they partnered with vendor VIOOH on a programmatic digital out-of-home (DOOH) solution.

The solution implemented by VIOOH utilized programmatic DOOH across Los Angeles and Miami International Airports, delivering over a 20% share of voice across 454 digital screens. By pairing this high-frequency public messaging with mobile and social media, the campaign ensured market domination and successfully increased brand awareness among affluent audiences.

Psycho Bunny